Primary motive
  • Social recognition / attention
  • Social rejection
  • Being popular
  • Being the centre of things
  • Praise (you are OK)
  • Group activities
  • Positive relationships
  • Freedom from control and details
  • Optimistic
  • Easily trusted
  • Emotional
  • Involved with people
  • Outgoing
  • Enthusiastic /charming
  • Open
  • Impulsive / disorganised
  • Promises too much
  • Inadequate follow-through


DiSC®-based Communication – High i

When Communicating with a Person with a High i:



  • Be prepared for open dialogue
  • Ensure a friendly atmosphere
  • If possible give praise
  • Socialize
  • Ask for ideas, opinions, impressions etc
  • Use personal references
  • Talk about the latest news
  • Listen attentively and put guiding questions
  • Say how well the meeting went
  • Make special offers


A Person with a High i May Develop by:
  • Evaluating people and situations in a more realistic way, i.e. evaluating negative as well as positive aspects
  • Working in a more orderly and efficient manner
  • Developing the ability to be firm and direct when resolving conflicts
  • Being willing to listen to and consider less positive thoughts and feelings expressed by others
  • Being more consistent in following up details
  • Becoming better at time management
  • Adopting a more critical attitude towards time spent on meetings and conversations


A Person with a Low i May Develop by:
  • Being more open and extrovert in their communication and contact with others
  • Cooperating more often and with more people
  • Speaking more often and more about themselves, their opinions and thoughts
  • Being more inspiring for others to listen to/be with
  • Taking time to socialize and join in group activities
  • Improving their insight into psychological matters
  • Switching focus from the thing to the person
  • Getting inspiration from unfamiliar environments and seeking out people who are different from themselves
  • Believing in their ideas and opinions and trying to ‘sell’ these to others
  • Showing more presence of mind
  • Expressing and trusting in his/her emotions
  • Teaching and training others
  • Being inspiring and stimulating
  • Emanating and expressing a positive and optimistic view of life
  • Becoming more aware of social signals